A Conversion Ratio Optimisation (CRO) audit that aims to identify areas for further improvement to improve buyer engagement and sales? Here are the key points we'll cover in this audit:
1. Mobile Responsiveness Testing: Ensuring your website displays correctly on mobile devices.
2. User-Friendliness Testing: Evaluating the ease of use for links, CTA buttons, menus, and other elements.
3. Optimised Content Testing: Assessing duplicate content, H1/H2 tags, keyword density, and other SEO-related factors.
4. Speed Performance Analysis: Analysing the speed of your website on both mobile and desktop using GTMetrix and Google Page Speed Insights.
5. SEO Strength Optimisation: Reviewing on-page SEO elements and identifying crawling errors.
6. General Best Practices Implementation: Exploring opportunities for implementing recommended practices.
7. Design Layout Suggestions: Provide suggestions to enhance your website's visual appeal and layout.
8. App Evaluation and Recommendations: Assessing the need for adding, removing, or updating apps.
9. Pixel Configuration Check: Verifying the correct configuration of tracking pixels.
10. Backend Testing: Assessing shipping, tax, payment, and app functionalities.
Why should I go with a CRO audit?
- Enhanced Sales: Identify and rectify barriers to purchase, boosting conversion rates and increasing revenue.
- Improved User Experience: Enhance website usability, navigation, and overall customer journey for higher satisfaction.
- Targeted Marketing: Refine marketing strategies based on data-driven insights, optimizing campaigns for better ROI.
- Competitive Edge: Stay ahead by understanding customer behavior, implementing effective changes, and outperforming competitors.
- Cost Efficiency: Maximize marketing budgets by investing in areas proven to drive conversions, reducing wasted resources.
